Trusted by thousands of happy customers since 2013.

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From the founder

Hi, I’m Deb — founder of Pretty Smart® Earrings.

I started Pretty Smart in 2013 after struggling to find earrings comfortable enough for my own sensitive ears. Today, I create lightweight, hypoallergenic earrings designed for people who thought they couldn’t wear earrings anymore.

Every pair is chosen with comfort first in mind - because beautiful earrings should feel good, too.

Proudly Canadian-owned and handmade in London, Ontario, Pretty Smart has been helping people rediscover the joy of wearing earrings since 2013.

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How to Shop Canadian

More Canadians are making a conscious effort to shop closer to home and support Canadian businesses.
Here are a few easy ways to get started.

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