About Pretty Smart

Founded in 2013, Pretty Smart® was created out of a desire to provide comfortable, nickel-free earrings that wouldn’t irritate sensitive earlobes. The journey began with a simple need—finding earrings that I could wear without discomfort. After struggling with metal earrings that caused painful reactions, I began crafting plastic post-earrings for myself and my daughter. We were immediately impressed that we were able to wear them all day without any discomfort.

When my oldest daughter, who opted not to pierce her ears, asked for non-pierced alternatives, I discovered clear, lightweight ear clips that were both gentle and easy to wear. This sparked the creation of our Smart Earring™ line, featuring both plastic post and invisible clip-on earrings, designed for everyone—from young girls to professionals. Pretty Smart® offers a stylish and comfortable selection of earrings perfect for everyday wear, special events like proms and weddings, or even professional settings.

Our Family Promise

Pretty Smart® is a family-run business, with each earring carefully handcrafted and packaged in my home studio. We take great pride in offering quality products with attention to detail. I thoroughly research and source the best quality materials to ensure each Pretty Smart® earring meets the highest standards.

Our Journey on Etsy and Beyond

Our story began on Etsy in 2013, where I introduced my collection of plastic post and invisible clip-on Smart Earrings™. In August, we celebrated our 11th Etsy-versary, and Pretty Smart® Earrings is proud to be in the top 1% of all sellers on Etsy, with over 11,000 five-star reviews.

Handmade at Amazon

Pretty Smart® is also a trusted brand on Handmade at Amazon, with over 20,000 five-star reviews. You can explore our entire line of ready-to-ship earrings on Amazon.com, and enjoy Prime Shipping on all of our products. Amazon.com or Amazon.ca.

All Pretty Smart earrings, on Amazon, qualify for Prime Shipping.

Awards and Recognition

As a proud member of the Mompreneurs community since 2014, Pretty Smart® was honored as a Mompreneur-approved brand for life and was featured in Mompreneur Magazine (Volume 3, Issue 2). In 2016, Smart Earrings™ was nominated for the Mompreneur Startup Award, and in 2020, Pretty Smart® earned a nomination for the Mompreneur Award of Excellence.

Thank you for choosing Pretty Smart® where style meets comfort, and every pair of earrings is made with love.

LEGAL

Smart Earrings™